Transforming The Audrey Silva Company's Digital Presence
Redesigning the Website for Nigeria’s Premier Production House
Introduction
The Audrey Silva Company (TASC), co-founded by acclaimed Nollywood actress Rita Dominic and award-winning director Mildred Okwo, is a powerhouse in Nigeria’s entertainment industry. Known for producing films that resonate with both local and international audiences, TASC needed a website that would reflect its commitment to quality, creativity, and sophistication. Hypeverve was tasked with reimagining TASC’s online presence to enhance its brand image as a luxury production company and create a welcoming platform for audience engagement and community building.
Services
Audits & Analysis
Strategy
Brand Identity Design
Web Design
Web Development
The Challenge
The previous TASC website, while functional, had become outdated and no longer accurately represented the brand’s premium status and creative energy. The company needed a site that would:
- Highlight its extensive portfolio in a visually striking way, showcasing past projects and ongoing work.
- Create a luxurious and immersive experience that aligns with TASC’s position as a top-tier production company.
- Enable community engagement and foster a deeper connection with fans and collaborators.
- Enhance usability and interactivity for both desktop and mobile users.
The Solution
Hypeverve crafted a sophisticated, visually immersive website that reflects the TASC brand with a sleek dark theme, incorporating shades of black and deep purple. This color scheme not only created an elegant aesthetic but also served practical and psychological functions, such as enhancing media display quality and emphasizing TASC’s luxury image.
Key design and functionality choices included:
- Hero Section with Showreel: The homepage hero section features a showreel showcasing trailers and clips from TASC's recent films. Visitors can instantly engage with TASC’s work, setting the tone of excellence from the first click.
- Project Carousel: We added an interactive carousel highlighting TASC’s filmography. This feature allows visitors to browse through a collection of past films and learn more about each, building a sense of the company’s rich portfolio and legacy in Nollywood.
- About Section & Unique Selling Points: To establish TASC as the go-to production house, the site includes a dedicated section on why TASC stands out, emphasizing its values, achievements, and what it offers to the Nigerian and global film industry.
- Community-Building Elements: The site now incorporates a blog and a newsletter section, fostering engagement by allowing TASC to share behind-the-scenes insights, film industry updates, and company news. This helps build an interactive community, with fans and collaborators staying informed and connected.
- Enhanced Navigation and UX: The redesigned site features an intuitive structure with clear navigation options. In addition to the homepage, it includes an About page, a Projects page showcasing TASC’s films with behind-the-scenes content, and a Contact Us page for potential collaborations.
Jacqlene Monet
Public Speaker, Narrator, and CEO JM Legacy
The Result
The redesigned TASC website successfully positions the company as a luxury brand and a leader in Nigerian film production. The site’s visual appeal and interactive elements reflect TASC’s quality-driven approach, while new features like the blog and newsletter contribute to a more engaged audience and stronger brand loyalty.
Jacqlene Monet
Public Speaker, Narrator, and CEO JM Legacy
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